Privacy Policy

True North Canine ("True North Canine," "we," "us," or "our") operates this website and provides dog training services in Celina, Texas and the surrounding Dallas Fort Worth and North Texas area. This Privacy Policy explains what information we collect, why we collect it, how we use and share it, and the choices and rights you have. If you have questions, contact us using the details in the Contact section below.

1. Information We Collect

We collect only what we need to respond to you and deliver training services.

• Information you give us. Your name, phone number, email address, city, your dog's name, age, breed, behavior history, training goals, and anything else you include in a form, text message, email, or call.
• Service records. Evaluation notes, program selection, session notes, progress updates, photos and video of your dog taken during training, vaccination and veterinary records you provide, and emergency contact details.
• Payment information. Payments are processed by third party payment processors. We receive confirmation of payment and limited billing details. We do not store full card numbers on our systems.
• Automatically collected information. IP address, browser and device type, referring pages, pages viewed, links and buttons clicked, form submissions and booking requests, and general location at the city or region level, collected through cookies and similar technologies, including the Meta Pixel and Google Analytics described in Section 4.
• Information from Meta lead ads. If you respond to one of our ads on Facebook or Instagram using a Meta Instant Form, Meta shares with us the information you submit in that form, such as your name, phone number, email address, and your answers to the form questions. We use this information to contact you about your inquiry, including by phone, text message, and email as described in Section 3.

We do not knowingly collect personal information from children under 13. If you believe a child has provided information to us, contact us and we will delete it.

2. How We Use Your Information

• To respond to inquiries, schedule evaluations, and provide training services.
• To send program updates, progress reports, scheduling reminders, invoices, and receipts.
• To care for your dog safely, including contacting a veterinarian in an emergency.
• To operate, secure, and improve this website and our services.
• To send marketing messages when you have asked to receive them, and to honor opt outs.
• To comply with law, enforce our Terms of Service, and protect the rights and safety of people and animals.
• To contact you about your inquiry when you submit a form on our website or a Meta Instant Form.
• To measure how well our advertising works and to show our ads to people who have visited our website, as described in Sections 4 and 5.

We do not sell your personal information for money. We do share browsing and conversion data with Meta and Google for advertising and measurement, including ad targeting and retargeting, as described in Sections 4 and 5. Under some state privacy laws this may be considered targeted advertising or a sale or sharing of personal data. You can opt out as described in Sections 4 and 9.

3. Phone Calls, Text Messages, and Email Consent

When you submit a form or give us your number, you consent to be contacted by True North Canine by phone, text message, and email about your inquiry and your training program. Consent to receive marketing texts is not a condition of purchasing any service. Message and data rates may apply. Message frequency varies. Reply STOP to any text to opt out and HELP for help. You can unsubscribe from marketing email at any time using the link in the message or by emailing us. We do not share mobile numbers or SMS consent with third parties for their own marketing.

4. Cookies, Analytics, and Advertising

We use strictly necessary cookies to make the site work. We also use the analytics and advertising tools below, which use cookies and similar technologies.

• Meta Pixel. This website uses the Meta Pixel, a tool provided by Meta Platforms, Inc., the company that operates Facebook and Instagram. The Meta Pixel collects information about your visit, such as the pages you view, the links and buttons you click, whether you submit a form or request a booking, your IP address, and browser and device information. It uses cookies such as _fbp, and the _fbc cookie when you arrive from a Meta ad. If you are logged in to Facebook or Instagram, Meta may be able to connect this activity to your account.
• Google Analytics. This website uses Google Analytics, a web analytics service provided by Google LLC, to understand how visitors find and use the site. Google Analytics uses cookies such as _ga and _ga_ followed by an ID to tell visitors and sessions apart, and it collects information such as pages viewed, time on site, the referring website, general location, and device and browser type.

We share this browsing and conversion data with Meta and Google for advertising and measurement. This includes measuring how our ads perform, building advertising audiences, targeting our ads, and retargeting, which means showing our ads on Facebook, Instagram, and other websites and apps to people who have visited our website. Meta and Google also handle this data under their own privacy policies, available at facebook.com/privacy/policy and policies.google.com/privacy.

How to opt out. You can limit or stop this tracking in the following ways:

• Browser settings. You can block or delete cookies in your browser settings. Blocking cookies may affect how parts of the site function.
• Meta ad preferences. You can control how Meta uses activity from other websites to show you ads by visiting your ad preferences in Facebook or Instagram settings, or at facebook.com/adpreferences.
• Google Analytics opt out. You can prevent Google Analytics from collecting data about your visits by installing the Google Analytics Opt-out Browser Add-on at tools.google.com/dlpage/gaoptout. You can also manage Google ad personalization at myadcenter.google.com.
• Contact us. You can ask us to opt you out of targeted advertising using the contact details in Section 12.

Some pages embed third party content such as Google Maps and Instagram posts. Those providers may set their own cookies and receive your IP address when their content loads. Their handling of that data is governed by their own privacy policies.

5. How We Share Information

We share personal information only as described here:

• Service providers. Hosting, email, scheduling, analytics, and payment processing vendors who work on our behalf under confidentiality obligations.
• Advertising and analytics partners. Meta and Google receive browsing and conversion data through the Meta Pixel and Google Analytics for advertising and measurement, including ad targeting and retargeting, as described in Section 4.
• Veterinary and emergency care. Veterinarians and emergency personnel when your dog's health or safety requires it.
• Legal reasons. When required by law, subpoena, or court order, or to protect legal rights, safety, or property.
• Business transfer. In connection with a merger, acquisition, or sale of assets, subject to this Policy.

6. Photos, Video, and Testimonials

We may photograph or record your dog during training and use that content to document progress and to promote our services on this website and on social media. We do not publish your full name, address, or contact information without your permission. If you prefer that we not publish media of your dog, tell us in writing and we will honor that request going forward.

7. Artificial Intelligence and Automated Tools

We use AI assisted tools to help draft website copy, produce or enhance some illustrative website imagery, and help organize routine communication. AI assisted content on this site is reviewed by a human before it is published. Some imagery on this site is illustrative rather than a photograph of a specific client dog, and is labeled or captioned accordingly where it matters.

• We do not use AI to make automated decisions that have a legal or similarly significant effect on you, and we do not profile you for that purpose.
• Training recommendations, evaluations, and behavior assessments are made by Patrick Mullooly, a human trainer, not generated by an automated system.
• We do not knowingly submit your sensitive personal information to public generative AI tools, and we do not authorize vendors to train public AI models on your personal information.
• Any AI chat or assistant feature offered on this site will be clearly identified as artificial intelligence and is not a substitute for professional veterinary or behavioral advice.

8. Data Retention and Security

We keep inquiry records only as long as needed to respond and for reasonable business and legal purposes, and we keep training and payment records as long as required for tax, insurance, and liability purposes. We use reasonable administrative and technical safeguards to protect your information. No method of transmission or storage is completely secure, so we cannot guarantee absolute security.

9. Your Privacy Rights

Depending on where you live, you may have the right to know what personal information we hold about you, to request a copy of it, to correct it, to request deletion, and to opt out of targeted advertising, the sale of personal data, or certain profiling. Texas residents have these rights under the Texas Data Privacy and Security Act, and residents of other states with comprehensive privacy laws have comparable rights.

To exercise a right, including opting out of targeted advertising, email us at Info@TrueNorthCanineAcademy.com with the subject line "Privacy Request" or call us at (469) 694-2529. We will verify your request and respond within the time the law allows, generally 45 days. We will not discriminate against you for exercising a right. If we deny your request, you may appeal by replying to our response, and Texas residents may also contact the Office of the Texas Attorney General.

10. Third Party Links

This site links to third party websites and social profiles that we do not control. We are not responsible for their content or privacy practices. Review their policies before providing information.

11. Changes to This Policy

We may update this Policy as our services, technology, or the law change. We will revise the effective date at the top of this page, and material changes will be highlighted on this page.

12. Contact Us

True North Canine
Veteran-owned and operated
608 W Main St, Celina, TX 75009
Serving Celina, Texas, DFW and North Texas
Phone: (469) 694-2529
Email: Info@TrueNorthCanineAcademy.com
Hours: Monday to Friday 9:00am to 7:00pm, Saturday and Sunday 10:00am to 5:00pm

See also our Terms of Service and Accessibility Statement.